The Old Spice Man Can Smell Like - 1153 Words

Most of us have seen the old spice commercials with The best talking Isaiah Mustafa, better known as the old spice man. These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. But what is it that makes these ads so appealing. To consider this question I m going to break down the man your man can smell like commercial. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded many people to use old spice and at the same time helped old spice reach a close connection with its target audience, this embedding itself into our popular culture. The advertisement begin with and unclothed Mustafa, he is only wearing a towel. He begins his monologue that tells you how you can achieve anything when old spice body wash is used. The intended audience are teenage to middle-age males he initially addresses women appealing to their desire to make their man more attractive. As he is describing The benefits of this product he is simultaneously moving from a restroom to a large boat, to a beach, and he ends on a horse. Isaiah Mustafa, ends his monologue with a non sequitur statement, I m on a horse. The camera zooms out to show you he is indeed on a horse. Throughout the commercial who does all this without Breaking I contact or clear monologues with the audience. With in this ad is a tremendous amount of ethos. Ethos relates to the credibility,Show MoreRelatedComparison Of The Old Spice :The Man Your Man Can Smell Like Commercial?727 Words   |  3 Pagesthree advertisements; Old Spice: The Man Your Man Could Smell Like, 1984 Apples Macintosh Commercial, and Volkswagen: â€Å"Think Small.† The Old Spice; The Man Your Man Could Smell Like commercial was designed to pitch the Old Spice men’s body wash line. However, it appears to sell sex appeal and luxurious items. The advertisement was directed towards woman because they tend to do most the shopping in most households. Therefore, to successfully pitch the product, Old Spice had to get creative toRead MoreThe Appeal of the Old Spice Man Commercials Essay895 Words   |  4 PagesThe Old Spice body washes commercial† The Man Your Man could smell like† was aired during the 2010 Super Bowl. In the beginning of the commercial, Old Spice man located in the bathroom and standing in a towel, bare-chested. Old spice man said â€Å"Hello ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to old spice, he could smell like he’s me.†(Old Spice). Old spice man asks his audience thi sRead MoreThe Old Spice s Advertisement1322 Words   |  6 Pages The Old Spice’s advertisement â€Å"The Man Your Man Could Smell like† is a thirty seconds commercial that initiates a conversation between a woman and her boyfriend or husband about body wash products. The advertisement targets audiences are directed at women, who are in heterosexual relationships and who does the shopping for personal-care products on behalf of their boyfriend or husband. Simply, the female audience is being influenced to purchase the Old Spice body wash for their men. The main toolsRead MoreIdeological Analysis Of Old Spice Advertising Essay980 Words   |  4 PagesAnalysis Of Old Spice Advertising Beginning in 2010, Old Spice, an American brand of male grooming products, launched a new advertising campaign. 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This is because they need to know what to improve in andRead MoreRhetorical Essay: Old Spice1070 Words   |  5 PagesAshley John Heather Dorn Writing 111 February 20, 2011 Old Spice: The Man You Could Smell Like â€Å" Look at your man, now back to me† is said at the opening of the commercial, as it sets a comical tone for the advertisement and draws the viewers’ interest. The relatively new company, Old Spice, founded in 1990 uses their new commercial series to promote their American brand of male grooming products. Old Spice in the past has focused on targeting middle aged to elderly men in their advertisementRead MoreMarketing Analysis : Old Spice Commercial Essay1150 Words   |  5 Pagesmade by Old Spice in a commercial selling their line of body washes for men. It will break down each claim and the support behind those claims as well as the warrants and assumptions tied to both. It will consider each of Aristotle’s three appeals individually and consider Old Spices intentions and use of each in the advertisement in question. Lastly, it will observe for potential logical fallacies with consideration to the implications this ad has towards consumerism. Old Spice CommercialRead MoreHow Advertising Affects The Common Man s Opinion On Most Products1201 Words   |  5 Pagescommon man s opinion on most products. Every brand has a certain image and targeted audience that it caters to. Companies like Walmart make advertisements that would attract families while companies like Nike make advertisements that would attract young adults. Similarly, up until recently, the 75 year old brand Old Spice had been labeled as an outdated product, something very out of fashion. Only old people would use Old Spice deodorants, was the common perception. However, Old Spice managedRead MoreAnalysis Of Old Spice Ad Analysis1189 Words   |  5 PagesOld Spice† The Man Your Man Could Smell like† Old Spice† The Man Your Man Could Smell Like† was a television advertising campaign that had a handsome, very muscular man and â€Å"Hello, ladies,† says the strapping this handsome man, standing in a towel in a bathroom, as the spot begins. â€Å"Look at your man. Now back at me. Now back at your man. Now back to me. Sadly, he is not me, but if he stopped using ladies’ scented body wash and switched to Old Spice, he could smell like he is me, â€Å"a captivating smileRead MoreAdvertising Influences Our Everyday Lives1132 Words   |  5 Pagesadvertising corrupts our language and thus influences our ability to think clearly† (101). IN the Old Spice advertisement for body wash, smell like a man, man, the ad depicts an idealized body image and idealized masculinity for men. According to Old Spice, the ideal man is strong, adventurous, dominating, and can easily seduce women. Old Spice is using sexism to promote its products. In the Old Spice body wash ad, there is a shower and a tub in the bathroom. The bathroom is very clean. Two